HARMAN

HARMAN

HARMAN

HARMAN

HARMAN

SCROLL

SCROLL

kaitlynhorch-scroll-02-01

Role
Art Direction
User Interface

Role
Art Direction
User Interface

Agency
Dash Agency × Born Group,
2017

Agency
Dash Agency × Born Group,
2017

Harman International is a global leader in audio and engineering equipment with legendary brands such as JBL, AKG, and Harman Kardon. The objective was to create a modular design system for these brand’s homepages. Each with its own brand, tone, and demographic—suitable for A/B testing, product announcements, and event takeovers. Working with Born Group to create the User Experience, my role was to Art Direct and Design the visual language across each brand as well as dictating how these modules would interact with the remainder of the existing eCommerce site. 

Harman International is a global leader in audio and engineering equipment with legendary brands such as JBL, AKG, and Harman Kardon. The objective was to create a modular design system for these brand’s homepages. Each with its own brand, tone, and demographic—suitable for A/B testing, product announcements, and event takeovers. Working with Born Group to create the User Experience, my role was to Art Direct and Design the visual language across each brand as well as dictating how these modules would interact with the remainder of the existing eCommerce site. 

kaitlynhorch-harman-jblhomepage
kaitlynhorch-harman-feature
kaitlynhorch-harman-akghome
kaitlynhorch-harman-hkhome
kaitlynhorch-harman-producttiles
kaitlynhorch-harman-award
harman-iphone7_jbl
harman-iphone7_hk
harman-iphone7_akg

Design is fun and all but I also enjoy stand-up comedylistening to tunes, and experimenting with film photography.

Design is fun and all but I also enjoy stand-up comedylistening to tunes, and experimenting with film photography.

Design is fun and all but I also enjoy stand-up comedylistening to tunes, and experimenting with film photography.

© KAITLYN HORCH 2018 • CREDIT

© KAITLYN HORCH 2018 • CREDIT