HARMAN
HARMAN
HARMAN
HARMAN
HARMAN
SCROLL
SCROLL
Role
Art Direction
Visual Design
Role
Art Direction
User Interface
Agency
Dash Agency × Born Group,
2017
Agency
Dash Agency × Born Group,
2017
Harman International is a global leader in audio and engineering equipment with legendary brands such as JBL, AKG, and Harman Kardon. The objective was to create a modular design system for these brand’s homepages. Each with its own brand, tone, and demographic—suitable for A/B testing, product announcements, and event takeovers. Working with Born Group to create the User Experience, my role was to Art Direct and Design the visual language across each brand as well as dictating how these modules would interact with the remainder of the existing eCommerce site.
Harman International is a global leader in audio and engineering equipment with legendary brands such as JBL, AKG, and Harman Kardon. The objective was to create a modular design system for these brand’s homepages. Each with its own brand, tone, and demographic—suitable for A/B testing, product announcements, and event takeovers. Working with Born Group to create the User Experience, my role was to Art Direct and Design the visual language across each brand as well as dictating how these modules would interact with the remainder of the existing eCommerce site.
Design is fun and all but I also enjoy stand-up comedy, listening to tunes, and experimenting with film photography.
Design is fun and all but I also enjoy stand-up comedy, listening to tunes, and experimenting with film photography.
Design is fun and all but I also enjoy stand-up comedy, listening to tunes, and experimenting with film photography.